Having collective intelligence is the utmost of importance and holds value. Internet users want to share their ideas and opinions and be heard, as opposed to being lectured. Using effective social media tools and instruments such as, blogging, viral marketing (word of mouth), writing articles, and just by getting basic referrals will drive the needed traffic to your website and could possibly turn your visitors to potential customers.

Normally people will buy from companies or individuals that they have some sort of trust. People that regularly look for home based business opportunities usually expect to receive the information they want, which can be delivered through video or audio.

Be savvy and take advantage of free web based applications and software programs that will help you build traffic. There are many software programs on the web that provide marketing techniques and training that requires no financial investment. These programs can show you the “ins and outs” of building traffic to your website through daily marketing stages.

Also remember that it’s not wise to “go it alone”, find like minded individuals to help spread the word about your product or service. You can get more people in three months by being interested in them than you can get people in two years being interested in you. Be persistent and stay encouraged, it’s not a sprint it’s a marathon, most home businesses do not survive the first month, let alone the first year. Remember that providing information is essential to driving traffic and obtaining potential customers.